Itanza
Lawrence
Field & Form helps founders, creative teams, and growing companies turn operational complexity into clear systems, scalable workflows, and focused execution.
Work With Me"You do not rise to the level of your goals. You fall to the level of your systems."
— James Clear
Meet Itanza Lawrence
I'm a strategy and operations leader with 10+ years of experience across Amazon, Deloitte, Boeing, and Apple Music. I've led national-scale programs, built global content operations, and delivered measurable results across technology, logistics, and entertainment.
Field & Form exists because great operations are what allow creative, ambitious teams to actually fulfill their vision. I bring big-company rigor, startup adaptability, and deep creative industry fluency to every engagement.
Columbia University
B.S. Mechanical Engineering
Northwestern Kellogg
MBA Finance & Marketing
Six ways to work with Field & Form
Operational Clarity Audit
A focused diagnostic to identify what's working, what's breaking, and what needs to be built.
Learn More →Launch Operations Planning
Pre-launch infrastructure and execution planning for new products, programs, or market expansions.
Learn More →Project & Program Management
End-to-end ownership of defined-scope initiatives — on time, on budget, and on brief.
Learn More →Creative Operations Consulting
Systems, intake processes, and project infrastructure for creative agencies and entertainment businesses.
Learn More →Systems & Process Design
Workflow architecture, SOP development, and operational infrastructure built to scale.
Learn More →Fractional COO Support
Ongoing embedded strategic operations leadership for founders who need senior support without the full-time hire.
Learn More →Results that speak
for themselves.
$32M
Title & Registration Process Overhaul Across a National Fleet
Rebuilt the title and registration workflow across 65,000+ vehicles — reducing turnaround time by 75% and eliminating $32M in annual operational drag.
↗Top 5
Kendrick Lamar Big Steppers Tour Livestream, Paris
Produced a global livestream of the Paris tour stop, ranking in the top 5 all-time on the platform.
↗$81M
First-Ever Branded Fleet Launch in North America
Delivered $81M in fleet assets across Mexico, the U.S., and Canada — a first-of-its-kind cross-border operation.
↗+13%
Graduate Student Career Placement Program
Built a career placement program from scratch serving 700+ students, achieving a 13% placement increase for graduate students.
↗Ready to bring structure to your vision?
Whether you need a quick diagnostic, a full operating system build, or an ongoing strategic partner — let's talk.
Book a Consultation